Primary audience research

In the results of this survey, people wanted to name the drink stardust, with 4 people saying the want be  the name to be stardust while 2 people saying the what the drink to be named light beer arrow and rumble respectively, and one wanted the drink to be named blazing. So the names of the sports drink chosen by the audience are stardust so I will make one stardust drink of the audience choosing a stardust people and another sports drink and the poster of my choosing.

In the question, I asked what do you want the cartoon to look like and the chose animal as the mascot and the drink when I make the poster. Three people chose as an animal as the cartoon to represent the drink in the poster while two people chose a human,anime look-alike and other as the mascot fro the poster. so with the most answer, the audience decided to make an animal as it the mascot for the poster.

In the next question, I asked what was the favourite sports drink and the people chose Lucozade as the favourite drink which was obese because that I name of the most popular sports drink because of the poster,website, and adverts. 7 people chose Lucozade as the favourite sports drink while 1 people chose Powerade and vitamin water as the favourite drink respectively, none chose Gatorade as the favourite. this will help me in poster because I want ass information part in the poster so I can look more of a poster.

In this question, I asked how to do want the poster to look like and people said the want the poster to have the slogan and a cartoon, 8 people said the want the poster to have a slogan and cartoon while one person said the want it to have no slogan and just cartoon. none of the people chose a poster with the slogan and no cartoon and no slogan and no cartoon. the people chose a slogan and cartoon as the layout of the poster which is how the poster will look like.

Research-Secondary

In the research that I have done to learn more about the sports drinks in the poster is in one of the books that I read said that on page 20 in the book design secrets advertising says a famous catchphrase which will help the advert more interesting, the famous catchphrase was "whassup" which was said that it was one of the ranked popular phrases. This will help me by making a slogan in my poster so it can be very catchy and make people remember the catchphrase so if their say that famous catchphrase the will remember the sports drinks.
Lisa Hickey (2002). Design Secrets: Advertising. Gloucester,Massachusetts: Rockport Publishers, INC. 20-23.

 In this website i the things that I learnt about in this the website was present different types of drinks the reason why I think it will help me in my poster is because if I have one drink people will see quickly and look away however if a show people more than one drink then the will look at the poster a lot longer. The other positive about is if I put more pictures of drink in my poster people will be very interested in different various of  the sports drink in my poster. This will help me by maybe considered changing my poster my look of the poster because looking at this poster change my look off to the poster because looking at the poster the style of the layout and the drink and colour of them attracted me.(https://www.lucozadesport.com/products/sport/)

in this website the positive thing about this website is the theme on the website is orange and black because I don't want to have too many colours in the poster because it will just be too childish and it will not be for the right target audience am aiming for. the other that I learnt about will looking at  this website is maybe adding more the one sports drink in the poster is because I other website and books I was looking it when the were advertising the drink the had more than one sports drink in the poster or website which is very common if you look at other magazine,books and website. So probably in one of the posters that I'm going to do is adding more sports drink pictures in my poster. (http://www.gatorade.co.uk/products)

The good things about this website are the theme of black and blue , so you can make the drinks which are the main attracts stand out. the other good things about this website if you want to make the poster/website more information then I could put the types of sports drink the names of the drink so you can make the poster more interesting. the other things good about this website is information because it is trying to advertise about the good things about the drink and when you can drink the sports drink. The things I could take from this website to my poster is probably adding the names of the drink available to get so you can make the poster more realistic.(http://www.poweradegb.com/content/go/powerade/GB/en/powerade/powerade-isotonic/)

the positive that I can take about this poster/website to my poster is adding the list of drinks available to get in the store to the poster because people can look at all the drink and be interested in the poster because they attrcated to the colours of the drink. the other things that were useful in the poster/website is in the top write the is a slogan which says "#howihustle" this shows that i has it own  meme so you can remeber the catchphrase and if yoou remeber the slogan you remeber the drink. the things i would like to my poster is having a slogan and adding more then one drink so the poster can be a bit colourful with the differetn varity of drink in the poster. (http://vitaminwater.com/products/#vitaminwater-xxx)

Survey Monkey Question

What do you want to name the sports drink?

1. Light Beer Arrow
2. Stardust
3. Blazing 
4. Rumble

How do you want the cartoon to look like?

1. Animal
2. Human
3. Anime look-alike
4. other names below

What is your favourite sports drinks?

1. Lucozade
2. Gatorade
3. Powerade
4. Vitamin Water

How do you want the poster to look like?

1. A poster with a slogan and cartoon
2. A poster with no slogan and cartoon
3. A poster with a slogan and no cartoon
4. A poster with no slogan and no cartoon

Initial Research,Brainstorm And Schedule

The poster is made from Lucozade and the helped me to do my graphic work by helping me have an idea of what my background because I'm a fun of the background with the lions and the blue colour being combined together which makes the poster more attractive.  The things that I could include in my poster that helped me in this one is the blue background with the lions and the big Lucozade drink in the middle as the centre of attention. The poster was made by Phil smith a famous art director who also done the famous poster for drinks such as Guinness , Ribena and crown royal. (http://www.philsmithartdirector.com/Lucozade-Sport-2

In this poster the people that created this poster were Matthias Bauer, Janne Sachse who are known for making the billboard posters, the parts of the poster that I going to take and use it in my own poster is the font used in this poster and so the things that I could learn from this poster if make sure that the poster and the fonts with the picture of the drink all much together with the type of theme that I'm doing in the poster. (http://www.motherlondon.com/creative/post/42)T

The things that I liked about this poster the making a drink like a person when the drink is running in the race showing that it's a sports drink and the other things that I like is the bright colours making the drink stand out also in the bottom right the is a logo which is good because it will be very remembered logo and I'm making my own logo for my sports drink. The ideas of the poster that I will take on board into my poster are making sure that I have my logo in my poster also having you won font which I will get from the website (dafont.com). the people who created this poster was Issam Al Bouini who is the senior art director of the Gatorade company. (http://adsoftheworld.com/media/print/gatorade_running)

The good thing about this poster is trying to aim for the target audience because the are lot of childish things such as animals and colourful colours the other things that I liked about this poster is the font is very good and has a good theme going like everything is a blackcurrant theme for example helicopter and balloon. The bad things that I didn't like about this the background colour because it was just plain white and it is very boring the could of adding a purple background because it will match the theme of purple and blackcurrant. the things I would take from this poster is making everything creative like everything blackcurrant and for my poster the theme that I'm doing a turn the picture that I made to the theme that I'm doing.(http://www.thegrocer.co.uk/buying-and-supplying/marketing/ribena-moves-away-from-health-message-in-new-ad/521599.article).I couldn't find the creators of the Ribena poster.

In the brainstorm, it's all about what I'm going to be in my FMP, for example, making my poster and how I'm going to do it in step by steps like doing the Proposal, schedule , research and evaluation, also the things that I added in this poster is the things that inspired to do my poster about the sports drinks like other sports drink poster for example Gatorade,Powerade and Lucozade. the other things that I added in the brainstorm are how I'm going to do in my project like making a logo, cartoon , slogan and banner for the poster. the other thing i add is making a name for the sports drink because I'm making two one for the audience and another with my ideas.

for my schedule i had to write about what i'm going to do for the next few weeks like for example what i'm going to do for the first week is write a brainstorm and initial research then the next coming weeks i start planing it then dong the partical part of the course. i was writing all of that i n the place called In class Activity for the independent study i had to talk about what i needed to add in my project for example if i was researching i would put in my independent study what i need to add for example links and booking a camera, it is useful because i always remember what i needed to put in my work

Proposal

For the final major project, I will be doing a poster of the a new drink and a cartoon as the face of the drink so when the people are having a drink they will remember the cartoon. To make this poster for the drink and making the cartoon I will use Photoshop to create my poster. By explaining this for my project I will be doing for my media piece is graphic design. For the poster, the media and website that I will use are Photoshop to make the drinks and background but for the font, I will use dafont.com and help me create a drink and cartoon I will sketch using wikihow.com as an idea of how I will make my poster.
The images that helped me to came up with the idea to make the drinking poster is the Lucozade with the one with Gareth bale as the poster boy so for one of the posters I will have my cartoon and the drink together for the other poster I will put the drink with a cheesy slogan. My poster will be similar to the Lucozade poster has a drink as it main attraction with the drink having a big image and the poster will have a cheesy slogan. For the research part of the project, I will research different sports drink so I can have an idea of what I have to do when I make my sports drink. for the audience research part, I will make the survey from survey monkey about the poster of how it will look like and the man of the sports drink I should use for the sports drinks.
My Final Piece will have to poster one with the cartoon and another with a slogan, also, I will represent my poster by making a PowerPoint about what I have been in the next few weeks. The poster will be made by first taking pictures of my sports drink with a banner of my sports drink that I will make from Photoshop and then I will probably take ten pictures then after I been the first part of the poster of the sports drink I will make another poster but I will including a cartoon that the face of the sports drink and make the cartoon using Photoshop also for the other poster I will include slogan. My work will also look like a Lucozade poster the one that I used as an inspiration but the difference that will be is I will have different background and the other thing that I will do is having a special effects in my background because the one with the lions was very good so I want to do something similar because it will look beautiful.
The things that I need to make my poster is a camera,Photoshop editing, and sketches of my work. The planning that I will need to make my poster is a schedule to check what I need to do for my project, the pre-production I will make a survey of what the want to name the beer and the colour of the background what the want and the favorite sports drink this question are for the audience because I want to make the sports drink poster for the people the people choice. after I doing my project I will make an evaluation of what I did in a couple of weeks.

• (http://stillproductions.co.uk/portfolio/lucozade/)
• (http://www.philsmithartdirector.com/Lucozade-Sport-2)